LONDON—Viewers who remember a time before YouTube existed are the biggest consumers of the platform’s movies and TV shows, according to a new report from Ampere Analysis. The world’s most-used video ...

YouTube, the world’s most-used video platform, continues to defy expectations — with 85 per cent of internet users now using the service each month, according to Ampere Analysis’s latest global ...

MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.

On its 20th anniversary, YouTube is venturing into an era of AI-generated video, and may never be the same. I had that shift in mind when I recently interviewed YouTube CEO Neal Mohan at his office at ...

YouTube creators will be able to dynamically swap sponsorship segments after publishing. Live streamers get side-panel ads that don't interrupt content. YouTube Shopping will automatically tag ...

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement patterns as YouTube and TikTok continue to develop their offerings. An ...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...

Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can ...