In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...

When the IBM PC was new, I served as the president of the San Francisco PC User Group for three years. That’s how I met PCMag’s editorial team, who brought me on board in 1986. In the years since that ...

Imagine that you have just invested a substantial amount of time and money in a shotgun proteomics experiment designed to identify proteins involved in a particular biological process. The experiment ...